In this video, the SAP TV crew visits Victor Pinchuk (Advisor to CEO), Mikhail Berman (IT Director) and Irina Kotova (Director of Contact Center) at National Cable Networks (NCN) in St. Petersburg, Russia to get some insight into their Gartner award-winning CRM implementation of SAP CRM for Telecommunications.

With SAP CRM for Telecommunications, they explain that NCN was able to get a clear and unified view of customer information with no loss or distortion resulting in better service, increased customer satisfaction and sales. In addition, they shared that the unified view has boosted employee productivity resulting in a decrease in the average time of calls. In turn, NCN has been able to handle the growth without increasing the number of call center agents.

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Published annually, the report covers data quality from an overall company perspective – product, services, and business execution – so the ranking encompasses more than product capabilities. It is a point-in-time view by two Gartner analysts with input from a limited number of customers.

Eventhough 2009 represents the first Magic Quadrant scoring for a combined SAP and Business Objects, SAP BusinessObjects maintained its Leaders quadrant position for the 4th year in a row, based on completeness of vision and ability to execute, a significant accomplishment given the size of the integration.

Here are some highlights from the report:

• “As part of SAP, the vendor’s growth prospects are further expanded via access to the global SAP applications customer base, where data quality challenges are prevalent.”
• “Business Objects provided a good breadth of functional data quality capabilities, including data profiling (via Data Insight XI) and common data-cleansing operations (via Data Quality XI)”. “Consistent with increasing market demand for tightly integrated data integration and data quality functionality, Data Services is seeing increased adoption…”
• “SAP Business Objects’ strength in this market remains very much in applications of customer/party data quality, specifically in matching/linking, deduplification and name and address standardization and validation.”

All in all, the report is a great confirmation of SAP BusinessObjects’ comprehensive data quality technology which is now provided with enterprise-calibre data integration all on a single, unified platform with Data Services.

To view the complete Gartner Magic Quadrant for Data Quality Tools report, please visit: http://www.gartner.com/it/products/mq/mq_ms.jsp

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