Software Sherpa » Marketing

Sample Xcelsius Customer Analysis Dashboard

Sean Anderson — Sat, 07 Aug 2010 21:29:15 +0000

This sample Xcelsius Customer Analysis Dashboard for Telecommunications provides a snapshot into a variety of key customer measures. It also enables marketing executives and managers to perform some what if? analysis to see how changes in churn rate and average revenue per subscriber affect revenues and earnings.

The Customer KPIs monitored include:

Total Revenues
EBITDA
Churn Rate %
ARPU
Gross Adds
Cost per Gross Add
Customer Count Growth %
Customer Sentiment %
Customer Satisfaction %

Download Flash File: http://www.softwaresherpa.com/?s2member_file_download=CustomerAnalyisDashboard.swf

Sample Xcelsius Tradeshow Marketing Campaign Dashboard with Saleforce.com Integration

Sean Anderson — Tue, 04 May 2010 15:29:50 +0000

This sample Xcelsius Marketing Campaign Effectiveness Dashboard is a mashup of Salesforce.com campaign and lead data with a Google Map to provide visual analysis of the campaign’s effectiveness. The data represents a series of road show events held throughout the U.S., put on by a solar energy company promoting its new products.

The demo allows users to initially analyze measures about each road show such as their budgeted and actual cost, and the percentage of invited leads that attended the event. This summary information appears on the dashboard within bullet charts.

The next level of analysis allows users to drill into each road show location and see which leads attended the event and the product interests for each event attendee. This allows a marketing/sales analyst to quickly understand the distance leads are willing to travel to events, regional preferences among event attendees, and potential locations for additional shows.

For more information about integrating Salesforce.com reports into Xcelsius, visit Moss Solutions and sign up for the Force.com Integration for Xcelsius beta.

To integrate Google Maps into your Xceslsius dashboards, visit Centigon Solutions and download a GMaps Plugin trial today!

Data Quality ROI Calculator for Marketing

Sean Anderson — Fri, 11 Dec 2009 07:06:44 +0000

This Data Quality ROI Calculator shows you how a relatively small percentage of bad or undeliverable addresses and duplicate records in your database can cause significant marketing spend waste. To get an estimate of the savings your organization can realize by investing in a data quality program, simply plug in your total number of records, estimated bad or undeliverable addresses and estimated duplicate records and the calculator will determine your annual cost of bad customer data.