A publisher of financial advisory services for self-directed investors with headquarters in Rockville, Maryland, InvestorPlace Media has brought market-beating investment advice to the individual investor for more than 30 years. With net annual sales of approximately US$70 million, the company helps investors build wealth in a serious, consistent way through consumer newsletters, e-mail services, Web sites, and other media platforms.
Caught in a quicksand of data, InvestorPlace chose SAP BusinessObjects Enterprise Premium and Data Integrator to:
- Effectively leverage and integrate massive volumes of data from multiple sources for marketing campaigns
- Provide targeted communications and services for customers
- Deliver actionable information to all marketing groups
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