This sample interactive Xcelsius marketing dashboard uses a combination of dials, pie charts and sliders to enable marketing executives and managers to perform what if analysis to determine how campaign volume and response rates impact lead generation.
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Sean- looks like a useful tool, as long as you have the right data and models behind it. Are you seeing a big shift in the enterprise space from WebI/CR towards visualization tools?
I wouldn’t say that there’s been a shift per se because it’s been more complimentary. We’re seeing an increased level of integration of Xcelsius within Webi/Crystal and SAP’s performance optimization applications like BPC (Business Planning and Consolidation) and SPM (Spend Performance Management). Business users want a succinct visual representation of the data that’s in the report so that they perform a quick scan and then drill down from there if necessary.