This sample Xcelsius Marketing Campaign Effectiveness Dashboard is a mashup of Salesforce.com campaign and lead data with a Google Map to provide visual analysis of the campaign’s effectiveness. The data represents a series of road show events held throughout the U.S., put on by a solar energy company promoting its new products.
The demo allows users to initially analyze measures about each road show such as their budgeted and actual cost, and the percentage of invited leads that attended the event. This summary information appears on the dashboard within bullet charts.
The next level of analysis allows users to drill into each road show location and see which leads attended the event and the product interests for each event attendee. This allows a marketing/sales analyst to quickly understand the distance leads are willing to travel to events, regional preferences among event attendees, and potential locations for additional shows.
For more information about integrating Salesforce.com reports into Xcelsius, visit Moss Solutions and sign up for the Force.com Integration for Xcelsius beta.
To integrate Google Maps into your Xceslsius dashboards, visit Centigon Solutions and download a GMaps Plugin trial today!
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