In this video, SAP TV takes some hidden cameras into Electric City in Shanghai, one of the most popular knockoff markets in the world. Counterfeiting is a huge problem in the electronics world, costing companies an estimated 200-600 million Euro annually. To combat the problem, Nokia and SAP have joined forces to form a new company called Original1. The Original1 anti-counterfeiting solution combines SAP software with mobile phone technology: with a normal cell phone, consumers can identify exactly where a product comes from and if it’s genuine or fake.
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