If you’re evaluating business intelligence solutions, you’ll find that there are 3-4 main vendors in the market (SAP Business Objects, Microsoft, IBM Cognos, Oracle) who are gobbling up emerging technologies to add into their overall stack and that the overall stack can now include segments that were once considered separate (eg ETL tools and performance management). There are also emerging niche vendors who can tell very good stories of specific areas within business intelligence but struggle with overall picture. This 3-minute animated video explains the unique value proposition of the SAP BusinessObjects portfolio compared to the competitive offerings.
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