In this video, SAP TV spends a day in Park City, Utah shadowing Skull Candy Founder Rick Alden on the mountain and in the office.
Rick shares that a big part of Skull Candy’s strategy is to rely on companies like SAP for accounting systems and to focus on what they do best: building and selling headphones.
The strategy seems to be working – Skull Candy has experienced 300% of growth in the last 4 years and is already the #2 player in headphones the US, behind only Sony and ahead of such household brands as Phillips, Panasonic and Bose.
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