In this video from TED, Rory Sutherland gives examples of how seemingly small, relatively inexpensive changes can produce BIG results, and argues, as such, for the creation of a new job title in business and government organizations alike – the Chief Detail Officer.
Interesting viewpoint and suggestion to say the least, and I can say in my 2 years here at SAP BusinessObjects, that likewise small investments in software and process, can really produce big results. Not uncommon to see 5X+ first year hard ROI results on investments in things like data quality where even a minute 2% reduction in duplicates in a customer list can result in hundreds of thousands of dollars in savings.
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